We don’t “generate images”. We art-direct a repeatable visual language — then deliver covers, campaigns, editorial sets and short motion with discipline and meaning.
Nine projects. Nine visual systems. Nothing extra.
We deliver editorial-grade AI visuals through a structured, art-directed process — built for real-world usage: campaigns, releases, PR, social and web.
High-end photo series with a consistent visual narrative and premium finish.
Official cover artworks and hero visuals for releases and campaigns.
Scalable visual languages for brands, artists and studios.
A renewed content stream aligned with your existing aesthetic.
Short-form editorial video concepts with narrative structure.
Complete visual packages for launches and rollouts.
We don’t generate random visuals. We design repeatable visual systems — ensuring consistency, control and predictable quality.
Each project is priced individually. Cost depends on concept complexity, number of visuals, formats and usage scope.
Pricing is based on four key factors:
This approach ensures fair pricing aligned with real production value.
These are reference formats to help you understand scale — not fixed packages.
No raw outputs. No random generations.
To receive a project estimate, send a short description of your idea, goals and intended usage.
Every project follows a clear, structured workflow — eliminating randomness and ensuring consistent, high-quality results.
We define the goal, context and usage of the visuals. This stage sets the creative and technical boundaries of the project.
We design the visual logic before any generation begins. Mood, tone, lighting rules, styling direction and composition principles are defined as a system.
Visuals are generated strictly within the approved system. Multiple variations are produced to explore nuance — not randomness.
We curate, refine and narrow down the results. Only visuals that fully meet the concept and quality criteria move forward.
Final assets are prepared according to usage: covers, campaigns, social, web or press — ready for publication and rollout.
AI is used as a tool — not as a decision-maker. Art direction, taste and structure define the outcome.
A personal statement on AI, creativity and why images can feel alive.
A photograph should not explain itself.
It should hold tension, silence — and a reason to return.
I often think about how memory works.
When we remember someone who is no longer with us, we don’t recall them as a flat image. We remember details — the way they walked, small wrinkles, a squint, the shape of hands, fingers, a gap between teeth, dimples on cheeks.
In a way, we generate these images inside ourselves. Slowly. Carefully. With feeling.
A neural network works in a similar way. It doesn’t create from nothing. It reconstructs images based on instructions, memory and patterns.
The difference is simple.
A human gives meaning.
I don’t see AI as a replacement for creativity. I see it as a tool — like a brush, a camera, or editing software.
When you take control instead of trusting randomness, one person with vision can replace a production of fifty — saving time, resources and energy, while achieving a level of precision that is often impossible in real life.
That’s why my work is not about generating images quickly. It’s about building scenes where every detail exists for a reason.
I want each image or video to work like a piece in a museum. Something you can return to. Look at for minutes — or hours.
Everyone sees something different through the prism of their own soul.
When we created Alla 2.0 for the song “Don’t Hurt Me”, it was a fully generated, author-driven project.
Today the video has over 20 million views, and it keeps growing.
What may look artificial at first often becomes deeply human through memory, emotion and intention.
As long as we remember, people stay alive.
And as long as we create with care, attention and responsibility, images can carry soul.
We respond within 2–3 business days. Pricing is calculated individually from the brief.
Email:
studio@everett-production.com
Telegram:
@max_everett